How red is the iPhone 7 Plus Product Red Special Edition?

The new Product Red iPhone 7 and 7 Plus are the first red iPhones. We got a 7 Plus to look at.

The aluminum red finish is matte but metallic. Against Twizzlers? It's brighter.

Keep in mind, the red iPhone 7 is only red on the back. The front is white. The EarPods and charger are white, too.

The Product Red iPhone 7 and 7 Plus are available in 128GB or 256GB versions. Spec-wise and price-wise, they're identical to existing iPhone 7 and iPhone 7 Plus phones.

Clown nose? The iPhone is darker red.

It comes close to a Coca-Cola can.

Not quite the same shade.

Pokeball red? The iPhone is brighter.

A View-Master is far more orange.

Box of Tagalongs? The iPhone's more candy-colored, but hardly as delicious.

Old EA Sports cup? No, the iPhone 7 is more a "strawberry" red, according to our photographer Sarah.

Takeout hot sauce? Maybe.

More subtle than Rubik's red.

The iPhone didn't seem as red as Old Spice High Endurance, but this photos makes them seem close.

Good old packing tape.

A copy of Aladdin for Sega Genesis.

CNET's logo? Not a red-for-red match exactly, but not bad either.

Work scissors.

Verdict: a good shade of red, and darker than you might expect. In direct light, it looks bright and metallic. Hope that helped.